Swatch Time, or "Internet Time", was a marketing material used in the 90s by
The Swiss Watch Company or simply "Swatch". It divides (and seperates) a 24 hour day into
1000 "beats" in which is divided into 100 microveats, equivalent to 1 second. Although its
simplicity due to the metric design was applauded, it failed due to the already prevalent
12/24-hour system we know and use today. Niche and cool, but useless for practical use cases when UTC exists.
